The NIL (Name, Image, Likeness) agreement allows college athletes to profit from their personal brand, emerged after 2021 due to court rulings like O’Bannon vs NCAA. Historically, college athletes could not be paid, but massive revenue from sports raised concerns about their rights. NIL enables athletes to enter contracts for endorsements, public appearances, and uses professional agents, while prohibiting pay-for-play schemes. Funding often comes from NIL collectives tied to colleges. The landscape is shifting toward potential professionalization of college sports, with significant implications for athlete decision-making and the future of college football.